A well-researched look at the British motor industry which will appeal to both academic readers and practitioners alike. Why are there now no major car manufacturers in Britain? Whisler considers this and the surrounding issues, making valuable comparisons with overseas manufacturers operating both in the UK and abroad, which provide us with additional interest and insight. Based upon careful use of company archives, including previously unavailable material from the 1970s and 1980s, this book covers in particular the issues of product development, quality, design, and range, ensuring that The British Motor Industry, 1945-94 is destined to make a distinctive contribution to our understanding of the performance of UK manufacturers.
`This will be a useful work for anyone interested in industrial policy and the dramatically changing post-war economic structure of Britain.' Royce Turner, Contemporary Review, October 1999 "The British Motor Industry is a welcome addition to the now voluminous literature on the motor industry in the UK." "Dissecting and synthesizing the troubled history of the British motor industry is not an easy task, and Whisler is to be congratulated for taking this on and for producing a wealth of detailed analysis which makes an important contribution to the literature." Susan Bowden, University of Sheffield, EH.NET and H-Business, April 2000
Number Of Pages: 448
Published: 1st February 1999
Country of Publication: GB
Dimensions (cm): 24.21 x 16.28 x 2.87
Weight (kg): 0.76