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The Big Switch : Rewiring the World, from Edison to Google - Nicholas Carr

The Big Switch

Rewiring the World, from Edison to Google

Paperback Published: 10th June 2013
ISBN: 9780393345223
Number Of Pages: 304

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In this eye-opening look at the new computer revolution and its consequences, Nicholas Carr explains why computing is changing and what this means for all of us. A hundred years ago, companies stopped producing their own power and plugged into the newly built electric grid. The cheap power pumped out by electricity providers not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way as companies dismantle their private computer systems and tap into rich services delivered over the Internet. Computing is turning into a utility. The shift is remaking the computer industry, bringing competitors like Google to the fore and threatening traditional stalwarts like Microsoft. The effects will reach further as cheap computing changes society as profoundly as cheap electricity did. In this lucid and compelling book Carr weaves together history, economics and technology to explain the "big switch".

About the Author

Nicholas Carr is the author of Does IT Matter? The former executive editor of the Harvard Business Review, he has written for The New York Times, the Financial Times, Wired and other publications.

Industry Reviews

"Future Shock for the Web-apps era. . . . Compulsively readable-for nontechies, too-as it compellingly weaves together news stories, anecdotes, and data." -- Fast Company
"The best read so far about the significance of the shift to cloud computing." -- Financial Times
"Mr. Carr's provocations are destined to influence CEOs and the boards and investors that support them as companies grapple with the constant change of the digital age." -- Wall Street Journal

ISBN: 9780393345223
ISBN-10: 039334522X
Audience: General
Format: Paperback
Language: English
Number Of Pages: 304
Published: 10th June 2013
Publisher: WW Norton & Co
Country of Publication: US
Dimensions (cm): 21.0 x 14.0  x 1.5
Weight (kg): 0.25
Edition Number: 1

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