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The Big Fix : How The Pharmaceutical Industry Rips Off American Consumers - Katharine Greider

The Big Fix

How The Pharmaceutical Industry Rips Off American Consumers

Paperback Published: 8th May 2003
ISBN: 9781586481858
Number Of Pages: 208

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As the pharmaceutical industry invests more and more in the development of new drugs, true breakthroughs are few and far between. Into the breach comes a panoply of product-line extensions and me-too drugs aimed at grabbing market share. The industry plows its high profits back into research, but invests an equal or greater sum in flogging its products in every imaginable venue. Research studies are designed to support marketing claims. Many doctors all over the country get their first information about new drugs from a salesperson. And, increasingly, prescription drugs are pitched to consumers on TV and the internet with images of hope, terror, or chic. Evidence-based practice guidelines, which endeavor to get the right medicines to those who will benefit most, can't be heard over the din.

Having created an unprecedented number of "megabrands"—blockbuster drugs with huge sales—and undergone an extraordinary wave of consolidation, some drug companies now find themselves in a precarious position. Patents are expiring on flagship products. In order to sustain the growth Wall Street has come to expect, these companies must produce billions of dollars worth of new revenue—fast. But can Americans continue to bankroll Operation Grow Big Pharma? Must we swallow the bad with the good?

Introductionp. ix
The Spend Trendp. 1
Patent Shenanigansp. 27
You Say Profits, They Say R&Dp. 43
Big Pharma's Winning Pitchp. 63
Getting to Youp. 87
Drugs R Usp. 107
Nothin's Gonna Change My Worldp. 143
The Goose That Laid the Golden Eggp. 153
Conclusionp. 169
Sources and Acknowledgmentsp. 175
Indexp. 177
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9781586481858
ISBN-10: 1586481851
Series: Publicaffairs Reports
Audience: General
Format: Paperback
Language: English
Number Of Pages: 208
Published: 8th May 2003
Publisher: INGRAM PUBLISHER SERVICES US
Country of Publication: US
Dimensions (cm): 21.0 x 14.0  x 1.5
Weight (kg): 0.27
Edition Number: 1