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The Big Fish Experience : Create Memorable Presentations That Reel in Your Audience - Kenny H. Nguyen

The Big Fish Experience

Create Memorable Presentations That Reel in Your Audience

Paperback Published: 11th December 2015
ISBN: 9780071834926
Number Of Pages: 256

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From one of Inc. magazine's "Coolest College Startups"―the revolutionary three-step method that will transform every presentation into an experience for the audience

In The Big Fish Experience, the authors detail their proven process of crafting engaging content, creating high-quality design, and practicing powerful delivery. They share practical information on new presentation tools; innovative ways to deliver a presentation; case studies of great presentations, which one can emulate immediately; and ways to recover if presentations go wrong.

About the Authors

Kenny Nguyen is the founder and CEO of Big Fish Presentations. He was named the 2012 CEO Student Entrepreneur of the Year by Collegiate Entrepreneurs Organization (CEO).
Gus Murillo is the president and COO of Big Fish Presentations. He has been recognized as a Kairos50 member and awarded for this achievement at the New York Stock Exchange.
Robert Killeen is the lead copywriter at Big Fish Presentations.
Luke Jones was the first copywriter at Big Fish Presentations. He is now an advertising associate at Deveney.

OUR STORY xi ACKNOWLEDGMENTS xiii HOW TO USE THIS BOOK xv

1: THE BIG FISH PRESENTATIONS PROCESS

WHAT DEFINES AN EXPERIENCE? 2 OUR PROCESS 4 THE BIG FISH PRESENTATION COMMANDMENTS 6

2: CONTENT

RESEARCH 10 THE BIG IDEA 14 A SIMPLE CENTRAL MESSAGE 18 THE OPENER 21 THE STORY 27 DATA 38 CALL TO ACTION 42 STRUCTURE 47 LINES THAT STICK 50 MAKE ANYTHING INTERESTING 54

3: DESIGN

STRUCTURE YOUR SLIDE DECK 61 NOTE FROM KENNY: FROM CONTENT TO DESIGN 69 STORYBOARDING 75 WHAT MAKES A GOOD SLIDE? 79 COLOR 83 VISUAL HIERARCHY 89 TYPOGRAPHY 98 ARTWORK 108 MOTION 122 DATA 132 HANDOUTS 142 TOOLS BEYOND POWERPOINT 147 TIME CRUNCH 155

4: DELIVERY 159

DISCOVER YOUR OWN DELIVERY STYLE 162 TIME YOUR PRESENTATION 166 BODY LANGUAGE 170 CONTROL YOUR ENERGY 175 THE POWER OF THE PAUSE 181 GET RID OF VERBAL DISFLUENCIES 185 CONQUER STAGE FRIGHT 189 REHEARSAL 192 EMERGENCY REHEARSAL 196 WEBINARS 199

5: PRESENTING AN EXPERIENCE 203

STAND OUT 206 PRIOR TO THE EXPERIENCE 215 INVOLVE THE AUDIENCE 217 AFTER THE EXPERIENCE 222 HOW TO GET VALUABLE FEEDBACK 224

CONCLUSION: OUR CALL TO ACTION 229

EXTRA RESOURCES 231 NOTES 237 INDEX 239

ISBN: 9780071834926
ISBN-10: 0071834923
Series: Business Books
Audience: General
Format: Paperback
Language: English
Number Of Pages: 256
Published: 11th December 2015
Publisher: McGraw-Hill Education - Europe
Country of Publication: US
Dimensions (cm): 23.0 x 23.0  x 1.0
Weight (kg): 0.64
Edition Number: 1

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