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Smart, realistic and powerful advice to help any small business reach its full potential.
Packed with inspirational and practical advice, The Big Book of Small Business will help every business owner build the business of their dreams.
Andrew Griffiths welcomes the 'age of the entrepreneur', the most exciting time for business owners - ever. In his down to earth, street smart style, he identifies new opportunities for smaller business operators to grow their business fast. He also shows how an entrepreneurial attitude can improve every aspect of a business, from customer relations to promotion to backroom accounts.
With more people than ever before starting new businesses, competition is increasing at unprecedented rates. Everyone is looking for a silver bullet to give them a competitive edge - this book is it.
If you only buy one business book this year, make it this one.
'Andrew Griffiths knows his stuff' - Ross Gittins
About The Author
Andrew Griffiths is an experienced entrepreneur with a real passion for small business. A sought after trainer and speaker with an international reputation, he offers smart, realistic and powerful solutions to business operators of all sizes. He is the author of 10 books sold in over 50 countries, including the bestselling 101 Ways to Market Your Business, 101 Survival Tips for Your Business and 101 Ways to Really Satisfy Your Customers.
This is an essential book for the small business owner.
In a time of information overload Andrew Griffiths distils his insights and experiences into this easy to read, and must have business guide-book.
Andrew shares his practical and easy to implement strategies, that when actioned, are guaranteed to see any small business grow.
We (POGO Physio) have already grown off the back of this read.
Thank you Andrew.
Essential advice, clearly laid out.
Andrew Griffiths provides a comprehensive book of invaluable advice that could save you from many costly mistakes. If you have been in small business before you will recognise the wisdom within these pages.
Small Business Owner
All you need
One of the great things about The Big Book of Small Business is that you'll use it ALL THE TIME, not just read it and put it in a bookshelf to collect the dust for you. I have found I refer to it all the time for any advice or problem solving idea my business needs from time to time. I love it. Read it. Keep it.
Kewarra Beach QLD, AU
Big Help for Small Business
Like all of Andrew's books this one is fabulously practical and easy to follow. The reader can turn to any page and find useful information that can be transformed tangibly to benefit their business right away.
Being a business owner myself, I keep the book handy on my work desk for quick reference and I forget the number of times it's come in handy when I need a little inspiration to respond to everyday business challenges. Undoubtedly the book has given me confidence to deal with various situations.
Andrew's writing style is informative, practical and charmingly humorous at times, which left me reflecting on his advice long after I've read through the various chapters. Adding value and knowledge to my personal business development.
You'll never run out of ideas
Another top read from Andrew. If you can't see him in person this is the next best thing. A wealth of simple stuff to keep you on track or back on track.
Andrew Griffiths is a wealth of knowledge, I have read more than one of his books and always found them to be informative, highly useful and personable too which leads to a fantastic read!
If you run a small business this is a must on your book shelf!
This is a book for the real world of business. It is chock full of expert advice and rock solid tips for anyone in small business looking to prosper. I will be coming back to this book again and again. I loved it - 2 thumbs up!
Highly motivating, Very practical
This is a book about the real situations we face every day as small business owners and it's written in a very conversational style that is so easy to read and become engrossed in. I felt that Andrew was directly speaking to me through the book. He writes as I have experienced him in workshops.
Insightful and applicable
I run a business in Australia that also works globally. Like most entrepreneurs, I didn't go to business school, I learned on the job. Reading Andrew's books have been helpful in navigating not just the pitfalls but also the shortcuts to success. This book is a must read if you're wanting business advice and insights from someone who understands what you're going through. He is also wonderfully upbeat - after reading this you will know that everything is possible!
A must for small businesses
This book has been an invaluable reference over the past 7 months while setting up my own business. Andrew's enthusiasm for small business shines through this book that is packed with hints, tips, insights and memorable nuggets of information that will help your business grow and thrive.
The Big Book of Small Business
""[The Big Book of Small Buisness] "is useful for psyching up a would-be entrepreneur." "Publishers Weekly ""
Acknowledgements..The Age of the Entrepreneur..1. What is the difference between success and failure?..2. What do the truly spectacular entrepreneurs all have in common?..3. The boss is the business barometer..4. Invest in your greatest asset..5. If you lie down with dogs, expect to get up with fleas..6. Learning from the anti-businesses of the world..7. Question everything - often..8. Bad things happen to good businesses - be prepared now..9. Does your business look the part?..10. Use every opportunity to build rock-solid relationships..11. Smart marketing is simple marketing..12. Customer service commandments..13. The lost art of selling..14. The changing face of advertising..15. Get things right online and profit follows..16. Set the pace for your competitors to follow..17. Can you really have a business and a life?..18. How is your corporate karma account balance?..19. Networking is not a dirty word..20. Instead of changing staff, try changing yourself..21. Working with family, friends and lovers..22. In case of a business emergency, READ THIS..23. How to survive if your business doesn't..24. A final word
Andrew Griffiths is Australia's #1 small business author, with eleven books that are now sold in over fifty countries. Andrew provides practical “how to” insights that are changing the way thousands of people think about their business and their life. Andrew is regularly featured in various media around the world. He is the small business commentator for CBS and a "Small Business Ambassador" for ANZ.
ISBN: 9781742374284 ISBN-10: 174237428X Audience:
Number Of Pages: 368 Published: 1st April 2012 Publisher: Allen & Unwin Country of Publication: AU Dimensions (cm): 23.0 x 17.5
Weight (kg): 0.55
Edition Number: 1