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The Beginnings of Communication Study in America : A Personal Memoir - Wilbur Schramm

The Beginnings of Communication Study in America

A Personal Memoir

Paperback Published: 1st April 1997
ISBN: 9780761907169
Number Of Pages: 218

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Universally considered to be the founder of the field of communication studies, Wilbur Schramm left unfinished this final work on his personal perspective of the field. In it, he acknowledged the seminal contributions to communication of four inspirational social scientists whose theories and methods laid the foundation for the discipline: Harold D Lasswell, Paul F Lazarsfeld, Kurt Lewin and Carl I Hovland.

This collection has now been posthumously supplemented by the editors, Steven H Chaffee and Everett M Rogers, whose contribution documents the history of the spread of the subject among universities in the United States.

Editor's Foreword
The Beginnings Of Communication Study In America
The Forefathers of Our Forefathers
Politics, Power, and the Significant Symbol
From Market Research to Media Effects to Social Reinforcement
Field Theory, Groups, and Communication
Experiments, Attitudes, and Communication
The Heritage They Left Us
The Establishment Of Communication Study In America
Wilbur Schramm
The Founder
Institutionalization of Advanced Communication Study in American Universities
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780761907169
ISBN-10: 0761907165
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 218
Published: 1st April 1997
Country of Publication: US
Dimensions (cm): 21.59 x 14.12  x 1.42
Weight (kg): 0.29