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The British press were well behind the curve when the 'Beatlemania' tag first appeared in newsprint in the autumn of 1963. It was adulation the like of never been seen, an unstoppable tide that swept the country as a string of infectious hits from the master tunesmits rolled off the Parlophone presses.
Merely getting to and from gigs required planning of military precision. No hyperbole was needed to report the frenzied scenes when the Fab Four came to town. The pattern repeated itself as the world went Beatle-crazy in 1964. Less than two months after setting foot on American soil, they held the top five spots on the Billboard chart.
The venues got bigger, and competing with a deafening wall of fan worship was an unequal task. Before they tired of the scream-fests and retreated to the studio, The Beatles were in the eye of an extraordinary storm, the epicentre of a seismic cultural shift and era-defining artistic revolution.
Series: Life in Pictures
Number Of Pages: 48
Published: 1st July 2012
Country of Publication: GB
Dimensions (cm): 24.8 x 19.8 x 0.4