Add free shipping to your order with these great books
The Basics of Media Writing : A Strategic Approach - Scott A. Kuehn

The Basics of Media Writing

A Strategic Approach

By: Scott A. Kuehn, James Andrew Lingwall

Paperback | 17 January 2017 | Edition Number 3

At a Glance

FREE SHIPPING

Paperback


RRP $194.50

$110.50

43%OFF

or 4 interest-free payments of $27.63 with

 or 
In Stock and Aims to ship next day

The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication.

Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them starting points to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message.

Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.

Industry Reviews

"I really love the layout and design of the text... I have found a lot of the content is what I currently use in Writing for Media, but have to seek out and find on my own... I think the opening chapter sets the tone. I found it to be warm, positive and encouraging. I love the approach of this textbook and would find it a valuable resource not only for the students, but for me as an instructor."

-- William Adams

More in Media, Communication & Arts Textbooks

Music Theory For Dummies : For Dummies (Career/Education) - Michael Pilhofer
Film Art : 13th Edition - An Introduction ISE - David Bordwell

RRP $159.95

$130.75

18%
OFF
Technical Communication : 15th Global Edition - John Lannon

RRP $128.65

$104.75

19%
OFF
Advertising and Promotion ISE : 13th Edition - George E. Belch

RRP $159.95

$130.75

18%
OFF
The Basics of Media Writing : A Strategic Approach - Scott A. Kuehn

FREE SHIPPING

RRP $194.50

$110.50

43%
OFF
News as it Happens 3ed : An Introduction to Journalism - Stephen Lamble
Strategic Communication 2ed : Campaign Planning - James Mahoney

RRP $92.95

$80.75

13%
OFF
Social Media 3ed : A Critical Introduction - Christian Fuchs

FREE SHIPPING

RRP $86.50

$69.25

20%
OFF
Media and Crime : Content, Context and Consequence - Katrina Clifford
The Director's Craft : A Handbook for the Theatre - Katie Mitchell

RRP $56.99

$45.35

20%
OFF
Theatre Histories : An Introduction, 3rd Edition - Bruce McConachie

RRP $110.00

$93.75

15%
OFF
Anthology for Sight Singing : 2nd edition - Gary S. Karpinski

RRP $183.95

$155.50

15%
OFF
Media and Society : 6th edition - Michael O'Shaughnessy

RRP $99.95

$85.90

14%
OFF
Costume Design : The Basics - T. M. Delligatti

RRP $29.99

$26.75

11%
OFF
Introducing Language and Intercultural Communication : 3rd Edition - Jane Jackson
No Logo - Naomi Klein

Paperback

RRP $24.99

$23.75

Screen Media Arts : An Introduction to Concepts and Practices - Hart Cohen

RRP $84.95

$74.25

13%
OFF
Music, Informal Learning and the School : A New Classroom Pedagogy - Lucy Green
A First Course in Digital Communications - Ha H. Nguyen

RRP $128.95

$98.75

23%
OFF
Understanding the Media : 3rd edition - Eoin Devereux

FREE SHIPPING

RRP $86.50

$64.75

25%
OFF
Media and Crime : 3rd edition - Yvonne Jewkes

FREE SHIPPING

RRP $88.80

$58.35

34%
OFF
Write Choices : Elements of Nonfiction Storytelling - Susan (Sue) M. Hertz

FREE SHIPPING

RRP $100.80

$74.50

26%
OFF