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The Bare Bones of Advertising Print Design - Robyn Blakeman

The Bare Bones of Advertising Print Design

Paperback

Published: 28th October 2004
Ships: 5 to 9 business days
5 to 9 business days
$50.79

The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazines and newspapers. This friendly, concise, and well-illustrated book is an invaluable resource that new designers and ad design students will refer to time and again for tips on creative and effective print ads.

Robyn Blakeman promises the 'bare bones' of print design . . . and that's exactly what she delivers. Her concise mix of design principles, executional guidelines, and production techniques offers novice designers everything they need to create their own attractive and effective print ads.--Fred Beard, Gaylord College of Journalism and Mass Communication, University of Oklahoma

Introductionp. vii
Design and the Advertising Processp. 1
The Main Ingredient to Great Designp. 11
The Many Stages of Designp. 19
The Page: Problems and Solutionsp. 43
Things to Know about Typep. 71
Newspaper: What's the Big Design Deal?p. 85
A Look at Each Component as a Design Elementp. 99
Putting the Pieces in Placep. 115
Let's Give It a Tryp. 121
Magazine: What's the Big Design Deal?p. 127
A Look at Each Component as a Design Elementp. 137
Putting the Pieces in Placep. 157
Digital Prepressp. 161
Let's Give It a Tryp. 167
Glossaryp. 171
Bibliographyp. 177
Indexp. 179
About the Authorp. 181
Creditsp. 183
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780742529625
ISBN-10: 0742529622
Audience: General
Format: Paperback
Language: English
Number Of Pages: 192
Published: 28th October 2004
Publisher: Rowman & Littlefield
Country of Publication: US
Dimensions (cm): 22.76 x 16.36  x 1.09
Weight (kg): 0.31