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The Automatic Customer : Creating a Subscription Business in Any Industry - John Warrillow

The Automatic Customer

Creating a Subscription Business in Any Industry

Author: John Warrillow
Narrated by: Don Hagen

Audio CD Published: 1st March 2015

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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret-no matter what industry you're in-is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, "The Automatic Customer" will be your secret weapon.

ISBN: 9781469062006
ISBN-10: 1469062003
Audience: General
Format: Audio CD
Language: English
Published: 1st March 2015
Publisher: GLENDON
Country of Publication: US
Dimensions (cm): 12.7 x 12.7  x 1.27
Weight (kg): 0.14

Earn 103 Qantas Points
on this Audio Book