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The Authority of the Consumer - Nicholas Abercrombie

The Authority of the Consumer

By: Nicholas Abercrombie (Editor), Russell Keat (Editor), Nigel Whiteley (Editor)

Paperback

Published: 16th December 1993
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"The Authority of the Consumer" explores the growing tendency in contemporary British society to portray consumers as occupying the receiving end of a wide range of cultural and educational institutions. The aim of this collection is to explore the implications of this recent extension of the status of the consumer, charting out its meanings and debating the merits or drawbacks of this way of understanding the relationship between "providers" and "recipients."
This book focuses on the radical shift of authority away from the producer and toward the consumer. The responses to this power shift have, however, differed. Some welcome it as a sign of democratization, anti-elitism and empowerment, while others decry it as mere commercialization, populism or a loss of integrity. There are still others who view this definition as yet another consumer discourse which only serves to enhance the power of producers.
The contributors, working from several disciplines in the social sciences and humanities, explore such issues as the theories of Zygmunt Bauman, stereotypes in advertising and consumption as a postmodern "religion."

"The distinctive perspective of this collection is in linking the emphasis on consumerism in contemporary public discourse with our theorizations of power, or more precisely authority, in late-modern Britain...One of the great pleasures of this book is that the authors are clearly working seriously at the extent to which we have to re-think established prejudices.."

Prefacep. xi
Social Change and Consumptionp. 21
Scepticism, Authority and the Marketp. 23
Authority and Consumer Societyp. 43
Consumers, Identity and Belongingp. 58
The Organized Consumer and Consumer Information Co-Operativesp. 75
Referencesp. 89
Advertisingp. 91
Referencesp. 101
The Limits of Consumption and the Post-Modern 'Religion' of the New Agep. 102
Consuming Culturep. 117
High Art and the High Streetp. 119
Planning a Culture for the People?p. 138
The Culture of Consumptionp. 154
Framing the Audience for Theatrep. 166
Referencesp. 185
Consuming Public Servicesp. 187
Citizens, Charters and Contractsp. 189
Consuming Health and Welfarep. 207
Consuming Educationp. 223
Retailing the Policep. 240
Referencesp. 251
Conversationalization of Public Discourse and the Authority of the Consumerp. 253
Name Indexp. 269
Subject Indexp. 274
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780415089197
ISBN-10: 0415089190
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 296
Published: 16th December 1993
Publisher: Taylor & Francis Ltd
Country of Publication: GB
Dimensions (cm): 23.5 x 15.88  x 2.54
Weight (kg): 0.52
Edition Number: 1