The Art of Looking Sideways is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination. It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, colour and imagery.
This book does not set out to teach lessons, but it is full of wisdom and insight collected from all over the world. Describing himself as a visual jackdaw, master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, colour, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value.
The Art of Looking Sideways is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected.
About the Author
Alan Fletcher (1931–2006) belonged to that elite international group of designers who transcended the conventional boundaries of their craft. He was a founding member of the design group Pentagram and tackled every facet of design with a unique style and purpose. He was consultant Creative Director to Phaidon Press, and author of The Art of Looking Sideways and Picturing and Poeting, also published by Phaidon.
This is the extraordinary creation of a self-described 'visual jackdaw', and it is indeed a kind of visual jackdaw's nest. An exploration of visual awareness and its interrelation with the verbal, the book is a compilation of images, quotations and juxtapositions of thoughts. From 'a grapefruit is a lemon that had a chance and took advantage of it' through Escher-like drawings to a discussion of the evolution of alphabets, Fletcher looks not only sideways but from above, below and all angles between at the human condition. This cornucopia of musings is an endless source of insights and, in many cases, laughter - for dipping into as much as for reading contemplatively time and again. A marvel. (Kirkus UK)
Culture; tools; creativity; wit; improvisation; colour; dreaming; ideas; synchronicity; mutation; learning; noise; paradigms; automaton; intelligence; brain; mind; senses; thinking; problems; chance; imagination; visualizing; alphabet; seeing; places; perception; stereotypes; value; illusion; paradox; figure ground; symmetry; reflections; pattern; camoflage; economy; proportion; composition; leys & lines; aesthetics; taste; style; perfection; meanings; symbols; numbers; typography; skill; perspective; space-time; figuring; language; rhetoric; design; process; copying; words; imaging; pictureplay; wordplay; handedness; pictograms; scripts; letters; identity; names; signatures; insignia; trademarks; writing.