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The Art of Immersion : How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories - Frank Rose

The Art of Immersion

How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

Hardcover

Published: 21st February 2011
Ships: 7 to 10 business days
7 to 10 business days
$36.95

New Edition View Product

Paperback
Published: 5th March 2012
Ships: 7 to 10 business days
7 to 10 business days
RRP $26.95
$26.75

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate--as experiences to immerse ourselves in at will. Wired contributing editor Frank Rose introduces us to the people who are reshaping media for a two-way world--people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think. The Age of Immersion is an eye-opening look at the shifting shape of entertainment today.

"Starred Review. Wired contributing editor Rose takes a broad and deep look at how electronic media are changing storytelling, inviting an immersion that drills down beneath surface information and encourages a deeper level of emotional involvement. . . . Completely fascinating." -- Booklist
"The definitive book on transmedia-what it really is, where it came from and how it is changing our culture. A must read for anyone now in the business of telling stories, which almost certainly includes you-whatever it is you do." -- Matt Mason, author of The Pirate's Dilemma
"Frank Rose has written an important, engaging, and provocative book, asking us to consider the changes the Internet has wrought with regard to narrative as we have known it, and making it impossible to ever watch a movie or a TV show in quite the same way." -- Peter Biskind, author of Down and Dirty Pictures and Star
"Himself a master of good old-fashioned narrative, Frank Rose has given us the definitive guide to the complex, exciting and sometimes scary future of storytelling." -- Steven Levy, author of Hackers

ISBN: 9780393076011
ISBN-10: 0393076016
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 256
Published: 21st February 2011
Publisher: WW Norton & Co
Country of Publication: US
Dimensions (cm): 21.8 x 15.0  x 3.3
Weight (kg): 0.43
Edition Number: 1