The Art of Creative Thinking provides clear, practical
guidelines for developing your powers as a creative
thinker. Using examples of entrepreneurs, authors,
scientists and artists, John Adair illustrates a key
aspect of creativity in each chapter. Stimulating and
accessible, this book will help you to understand the
creative process, overcome barriers to new ideas, learn
to think effectively and develop a creative attitude. It
will help you to become more confident in yourself as a
creative person. The Art of Creative Thinking gives you a
fresh concept of creative thinking and it will guide you
in developing your full potential as a creative thinker.
New ideas are the seeds of new products and services, and
this book will open the door to them.