Every day we make choices.
Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives.
Sheena Iyengar asks the difficult questions about how and why we choose:
"Sheena Iyengar's work on choice and how our minds deal with it has been groundbreaking, repeatedly surprising, and enormously important. She is someone we need to listen to." Atul Gawande, author of Better and Complications"
Number Of Pages: 339
Published: 9th March 2011
Publisher: Time Warner Trade Publishing
Country of Publication: US
Dimensions (cm): 20.96 x 13.34 x 2.54
Weight (kg): 0.32