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Every day we make choices.
Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives.
Sheena Iyengar asks the difficult questions about how and why we choose:
Is the desire for choice innate or bound by culture?
Why do we sometimes choose against our best interests?
How much control do we really have over what we choose?
Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences.
Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.
"Sheena Iyengar's work on choice and how our minds deal with it has been groundbreaking, repeatedly surprising, and enormously important. She is someone we need to listen to." Atul Gawande, author of Better and Complications"
ISBN: 9780446504119 ISBN-10: 0446504114 Audience:
Number Of Pages: 339 Published: 9th March 2011 Publisher: Time Warner Trade Publishing Country of Publication: US Dimensions (cm): 20.96 x 13.34
Weight (kg): 0.32