The Art of Acceleration : How to create BIG opportunities for small business - Catherine Wijnberg

The Art of Acceleration

How to create BIG opportunities for small business

By: Catherine Wijnberg

Paperback | 22 January 2025

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Small business is big business.

The Art of Acceleration offers a blueprint for investors, policy makers and practitioners working with small, micro and medium-sized businesses (SMMEs). Packed with practical insights and real-life case studies, this book demonstrates that with the right strategies, viable ecosystems can be established that allow small businesses to flourish - even under difficult conditions.

The first of its kind, The Art of Acceleration reveals the insider secrets for success behind Fetola's phenomenal ability to consistently start, grow and scale businesses that last.

Learn how to:

⢠Implement the Fetola Growth Method® to accelerate business success

⢠Focus your investment to optimise economic, social and environmental impact

⢠Grow economies in challenging environments, including disaster recovery zones, depleted rural economies and conflict-ridden peri-urban slums

⢠Bring about lasting change by driving growth, creating jobs and generating inclusive wealth

Industry Reviews
'This book is a succinct, well-paced and insightful journey through two decades of finding new ways of growing small businesses, by a true pioneer in the sector. It is engaging, honest and insightful, and I highly recommend it to anyone with an interest in the mechanics of helping entrepreneurs and business owners achieve new levels of success.' - Anton Ressel, Strategic Head of SME Support, Fetola 'This is a beautiful book on impact in the SME sector and offers powerful tips for anyone in the industry.' - Ntando Maseko, business mentor, author and entrepreneur; Founder, Megalife Coaching Academy 'This book tells the fascinating story of how Catherine and her team strive to create opportunities for entrepreneurs and create jobs. The well-written and highly enjoyable book reveals the author's dedication to transforming the South African economy and society, fighting climate change, and her strong personal commitment to improving the lives of disadvantaged women and men.' - Raul de Luzenberger, Deputy Head of the EU Delegation to South Africa

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