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The Advertising Handbook for Small Businesses : Self-counsel Business S. - Dell Dennison

The Advertising Handbook for Small Businesses

Self-counsel Business S.

Paperback

Published: 1st January 1995
Ships: 3 to 4 business days
3 to 4 business days
RRP $19.99
$18.40

Here is a book for the small company wanting more for its advertising dollar. It explains, step by step, what advertising is, how it works, and what will work best for your small business. Worksheets allow you to analyze your company's position in the marketplace and to develop an effective campaign that builds on your company's attributes and reaches your target audience.This is an expanded and updated edition of The Advertising Handbook, written in response to feedback the author has received at seminars. This edition emphasizes marketing and positioning and how-to take advantage of new media opportunities.

ISBN: 9780889087989
ISBN-10: 0889087989
Series: Self-counsel Business S.
Audience: General
Format: Paperback
Language: English
Number Of Pages: 296
Published: 1st January 1995
Publisher: Self Counsel Press Inc
Country of Publication: US
Dimensions (cm): 21.0 x 13.3  x 2.54
Weight (kg): 0.47
Edition Number: 2
Edition Type: Revised