+612 9045 4394
 
CHECKOUT
The Advertising Effect : How to Change Behaviour - Adam Ferrier

The Advertising Effect

How to Change Behaviour

Paperback

Published: 28th May 2014
In Stock. Ships in 1-2 business days from Australia
RRP $49.95
$38.50
23%
OFF

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.

  • Expose the techniques that advertisers use to get consumers to buy.
  • Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke.
  • Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.

WRITE A REVIEW

REVIEW SNAPSHOT®

by PowerReviews
The Advertising Effect
 
3.7

(based on 3 reviews)

Ratings Distribution

  • 5 Stars

     

    (2)

  • 4 Stars

     

    (0)

  • 3 Stars

     

    (0)

  • 2 Stars

     

    (0)

  • 1 Stars

     

    (1)

Reviewed by 3 customers

Displaying reviews 1-3

Back to top

 
5.0

A must read for those who love advertising

By 

from Sydney, NSW

Verified Buyer

Pros

  • Broad Appeal
  • Deeply Informative
  • Easy To Understand
  • Expert Author
  • Great Insights
  • Well Written

Cons

    Best Uses

      Comments about The Advertising Effect:

      An extremely well written, insightful and interesting read! I love the case studies and humour used throughout the book.

       
      5.0

      Enjoyable Read

      By 

      from Melbourne

      About Me Casual Reader

      Verified Buyer

      Pros

      • Deserves Multiple Readings
      • Easy To Read

      Cons

        Best Uses

          Comments about The Advertising Effect:

          I really enjoyed this book. Entertaining stories and references. The background of Adam's career gives him a unique insight into the world of advertising that I found great to read.

          (0 of 1 customers found this review helpful)

           
          1.0

          Awful typesetting

          By 

          from Melbourne

          Verified Buyer

          Pros

          • Well Written

          Cons

          • Disappointing
          • Not What I Expected

          Best Uses

            Comments about The Advertising Effect:

            Whoever set the text of this interesting book should try and read the 6 point + font size is very disappointing when first opened, WHY?

            Displaying reviews 1-3

            Back to top

            Part 1: Which Behaviour to Change?1. The Dark Arts: An advertising and influence overview2. Definition: Defining the behaviour you want to change3. Thoughts, Feelings, Actions: Using action to change behaviour4. Action Spurs: Sometimes we need a little kickPart 2: Motivation Action Spurs5. Reframing: It's not what you say, it's how you say it.6. Evocation: Can you feel it? 7. Collectivism: Everyone else is doing it8. Ownership: What do you think?
9. Play: The world is a game10. Utility:  No more empty promises
11. Modeling: Monkey see. Monkey do.Part 3: Ease Action Spurs12. Skill Up: How to stop "I don't know how"
13. Eliminate Complexity: Knock down hurdles14. Commitment: How a small request leads to a bigger agreement Part 4: How to be Good15. Use your powers for good

            ISBN: 9780195593921
            ISBN-10: 0195593928
            Audience: Tertiary; University or College
            Format: Paperback
            Language: English
            Number Of Pages: 240
            Published: 28th May 2014
            Publisher: Oxford University Press Australia
            Country of Publication: AU
            Dimensions (cm): 23.3 x 16.2  x 1.3
            Weight (kg): 0.37