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The Advertising Concept Book : Think Now, Design Later - Pete Barry

The Advertising Concept Book

Think Now, Design Later

Hardcover Published: 1st August 2016
ISBN: 9780500518984
Number Of Pages: 320

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This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others.

Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially sketched by the author - also reinforce the book's core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.

About the Author

Pete Barry began his career as an art director in London. He works as a copywriter in New York and teaches Advertising Design at Syracuse University. His most recent awards include a Gold Clio and an AIGA, and he was winner of the Pentagon Memorial Competition.

Industry Reviews

'Invaluable' - Creative Review
'Hands down the best creative advertising book I have ever read!' - Inspired Magazine
'Sound advice for advertising creatives' - Communication Arts

ISBN: 9780500518984
ISBN-10: 050051898X
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 320
Published: 1st August 2016
Publisher: Thames & Hudson Ltd
Country of Publication: GB
Dimensions (cm): 24.8 x 21.0  x 3.8
Weight (kg): 1.34
Edition Number: 3
Edition Type: Revised

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