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The Active Consumer : Novelty and Surprise in Consumer Choice - Marina Bianchi

The Active Consumer

Novelty and Surprise in Consumer Choice

By: Marina Bianchi (Editor)

Hardcover Published: 18th June 1998
ISBN: 9780415171908
Number Of Pages: 288

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The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.

The Hedonics of taste: utility, novelty and change
Choice without utility?
Some reflections on the loose foundations of standard consumer theory
Economic change, choice and innovation in consumption
Taste for novelty and novel tastes: the role of human agency in consumption
Consumers as producers and problem solvers: consumption capabilities
Cognition and innovation
The organization of consumption
Consumer goals a journeys into the unknown
Adoption and diffusion of new goods: illustrative analyses
Work and the sirens of consumption in eighteenth-century London
Silk purses out of sows' ears: mass rarefaction of consumption and the emerging consumer-collector
Novelty, imitation and habit formation in a Scitovskain model of consumption
Consumption and communication
Consumption in postmodernity: social structuration an dteh construction of the shelf
On the consumption of signs
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780415171908
ISBN-10: 0415171903
Series: Rics Issues in Real Estate & Housing Series
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 288
Published: 18th June 1998
Country of Publication: GB
Dimensions (cm): 23.39 x 15.6  x 1.75
Weight (kg): 0.57
Edition Number: 1