The Accidental Entrepreneur
The Juicy Bits
Second edition of The Secrets of My Success
Learn the other secrets to success from the founder of Boost Juice
In The Accidental Entrepreneur, author Janine Allis shares the secrets and skills that took her from housewife to entrepreneur to head of a multi-national corporation. As the founder of Boost Juice, Janine has journeyed from zero formal business training to leading a company with over 400 stores in 12 countries. This book takes you down the long road that she travelled, including some quirky stops along the way, and gives you valuable insight into taking the alternative road to business success. You'll learn how she captured the hearts of consumers with her love-life philosophy, and how to hang on to your core values, build the right team, listen to your customers and market like the big boys. As a working mother of four, Janine understands the demands of modern life, and shows you how you can accomplish your goals without sacrificing your health or your relationships in the process.
Boost Juice is in more countries than any other juice bar in the world, employs 6000 people and for the past four years, has grown by an average of 30 stores and four countries every year. And it all began with one housewife in her Melbourne kitchen! Big ideas often start out small, and this book shows you how to nurture them into achieving their full potential.
- Learn how a company grows from kitchen table to $AUD135,000,000 per annum
- Explore and apply Janine Allis's practical tips for success
- Identify and develop the skills you need to get where you want to be
- Overcome the common obstacles that can throw you off course
About the Author
Janine Allis is an adventurer at heart, travelling the world as a young Aussie backpacker in the 80s, working from a camp councilor in San Francisco to a Stewardess of David Bowie’s yacht.
In 1999 during a trip to the US, Janine witnessed the juice and smoothie category growing steadily. Upon her return to Australia, Janine studied the local retail sector where she noticed a distinct lack of healthy fast food choices. After extensive research, she began to develop a business concept that was different to anything else in the world. Her vision was to “do retailing differently”, delivering a unique customer experience based on the “love life” philosophy. In 2000, Boost was born.
Janine’s leadership style is natural, warm, giving and extremely demanding, which has created a high performance culture in her business, achieving amazing results.
Janine has been presented numerous retail, franchise and business awards including just to name a few, Telstra Business Women of the Year, Amex Retailer of the year, Awarded Exporter of the year and this year BRW named her one of fifteen people that changed the way Australia does business in the last 35 years.
Janine and Jeff (Janine’s husband) were looking at expanding upon the Australian Boost business. The strategy was to utilize the solid foundation that had been created with Boost to be able to bolt on new and exciting brands and enable them to maximise their growth potential. Salsas Fresh Mex Grill was the first, and in 2007 they purchased a 4 store business and now has over 50 stores Australian wide. In December 2012, Retail Zoo acquired CIBO Espresso, the Italian espresso bar franchise that has wowed Adelaide for 12 years. CIBO Espresso shares the simple pleasures of the Italian lifestyle – wonderful coffee and quality food – in a stylish bar setting. It has 21 stores in Adelaide and three in Brisbane. Under the guidance of Retail Zoo, expansion is underway.
Their new baby into the business is a chicken shop call Hatch, which has huge potential in the Australian market.
There are almost 7000 people working across the four businesses under the holding company Retail Zoo, for which Janine is now a director. Retail Zoo has over 400 stores that has turned over from inception just on $2 billion dollars. Boost Juice bars are also in over 12 countries outside of Australia.
Based in Melbourne, Janine is a working mother of four. Her life is hectic so she understands firsthand the demands the world can put on an individual! Janine is an advocate for a healthy lifestyle – she maintains a five-day-a-week yoga practice and she is a very average surfer and tennis player…but loves both.