What do the world's most successful people have in common? What did Gates, Buffett, Martha, Trump, and Oprah all do to succeed? These are the questions Richard St. John set out to answer when a girl on a plane asked him, "What really leads to success?" After ten years of research, and face-to-face interviews with Bill Gates, Martha Stewart, Richard Branson, the Google founders, and 500 other successful people, he discovered the eight traits successful people have in common. These "8 To Be Great" are the foundation for success in business, science, sports, arts, and life. This book is an inspiring, yet practical guide to achievement, based on solid research. It brings success down to earth and makes it understandable and entertaining. Today's media savvy readers love the book's color graphics that communicate key points instantly and keep them engaged. "The ultimate guide to success."