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The 22 Immutable Laws Of Marketing - Al Ries

The 22 Immutable Laws Of Marketing

Paperback

Published: 24th October 1994
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Al Ries and Jack Trout, two of the world's most successful marketing strategists, present 22 tools and innovative techniques for marketing in today's competitive and global marketplace. They examine marketing campaigns that have succeeded and others that have failed; why good ideas did not live up to expectations; and how some companies went against convention to succeed in their markets.

The real-life examples, commonsense suggestions and killer instincts contained in this book are nothing less than rules by which companies will flourish or fail.

ISBN: 9781861976109
ISBN-10: 1861976100
Audience: General
Format: Paperback
Language: English
Number Of Pages: 160
Published: 24th October 1994
Publisher: Profile Books Ltd
Country of Publication: GB
Dimensions (cm): 19.8 x 12.9  x 1.1
Weight (kg): 0.14
Edition Number: 1