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Al Ries and Jack Trout, two of the world's most successful marketing strategists, present 22 tools and innovative techniques for marketing in today's competitive and global marketplace. They examine marketing campaigns that have succeeded and others that have failed; why good ideas did not live up to expectations; and how some companies went against convention to succeed in their markets.
The real-life examples, commonsense suggestions and killer instincts contained in this book are nothing less than rules by which companies will flourish or fail.
ISBN: 9781861976109 ISBN-10: 1861976100 Audience:
Number Of Pages: 160 Published: 24th October 1994 Publisher: Profile Books Ltd Country of Publication: GB Dimensions (cm): 19.8 x 12.8
Weight (kg): 0.14
Edition Number: 1