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The 22 Immutable Laws Of Branding - Al Ries

The 22 Immutable Laws Of Branding

Paperback

Published: 3rd April 2000
Ships: 15 business days
15 business days
RRP $24.95
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Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it?

This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including:

The Law of Contraction - A brand becomes stronger when you narrow its focus

The Law of the Word - A brand should strive to own a word in the mind of the consumer

The Law of Fellowship - In order to build the category, a brand should welcome other brands.

World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world's best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.

The 22 Immutable Laws of Branding will enlighten many, and it attacks the jargon of the marketing professional with common sense * Independent *

ISBN: 9781861976055
ISBN-10: 1861976054
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 192
Published: 3rd April 2000
Publisher: Profile Books Ltd
Country of Publication: GB
Dimensions (cm): 19.8 x 12.9  x 1.0
Weight (kg): 0.14
Edition Number: 1