Your ultimate guide to the art of winning arguments in a brand new edition.
This is your master class in the art of persuasion, drawing on everything from classical oratory to contemporary politics and pop-culture to show you how to win more than your fair share of arguments, as well as:
- How to get noticed in meetings at work, avoid speeding tickets, even outwit argumentative family members
- Defuse an angry accuser and turn a verbal slip-up into a victory
- The secrets of Cicero's strategy for moving an audience, and how politicians rally their followers
Written by one of today's most popular language experts, this is the essential guide for anyone who really, really wants to get their own way.
About the Author
Jay Heinrichs has written for dozens of publications, including The New York Times Magazine, Vice and The Huffington Post, and won numerous journalism awards. He has taught rhetoric to college and university editors at Ivy League universities, NASA, and the Pentagon.
An excellent book about how to win arguments, full of brilliant examples ... sharp and well-argued * Evening Standard *
If you want to win people over, this book will help you succeed * Independent *
Colourful, instructive, illuminating... a romp through the rules of rhetoric * Guardian *
Clever, passionate, erudite * Publishers Weekly *
Packed with humour, tips and anecdotes to help you get what you want * Good Book Guide *