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Throughout the world, television has become an important part of the way in which political candidates and parties present their messages to voters during election campaigns. This is particularly true in campaigns at the national level where voters have little personal contact with candidates and must rely on experiencing candidates through the media. Despite the importance of the media for voter-government interaction, however, many new reform governments in the post-communist era in Eastern European countries failed to appreciate the demands of creating workable new media systems.
|Overview of Television and Politics in Established and Evolving Democracies||p. 1|
|Political Television in Evolving European Democracies: Political, Media, and Legal System Issues||p. 11|
|Political Advertising in East Germany||p. 33|
|Television Spots in Polish Presidential Elections||p. 45|
|Political Advertising in Bulgarian Television, 1990-1997||p. 61|
|Romanian Elections and the Evolution of Political Television||p. 85|
|Party Broadcasts and Effects on Hungarian Elections since 1990||p. 113|
|Elections in the New Yugoslavia: TV Coverage and Equal Access||p. 131|
|Russian Television, Political Advertising, and the Development of a New Democracy||p. 147|
|Television and Electoral Success in Turkey||p. 171|
|Party-Centered Campaigning and the Rise of the Political Advertising Spot in Greece [superscript 1]||p. 187|
|The Role of Media in the Elections in the Czech Republic||p. 207|
|Comparing and Contrasting the Styles and Effects of Political Advertising in European Democracies||p. 219|
|About the Authors||p. 237|
|Table of Contents provided by Blackwell. All Rights Reserved.|
Number Of Pages: 247
Published: January 1999
Country of Publication: US
Dimensions (cm): 18.0 x 26.0 x 1.91
Weight (kg): 0.68