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Television and Politics in Evolving European Democracies - Professor Lynda Lee Kaid

Television and Politics in Evolving European Democracies

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Throughout the world, television has become an important part of the way in which political candidates and parties present their messages to voters during election campaigns. This is particularly true in campaigns at the national level where voters have little personal contact with candidates and must rely on experiencing candidates through the media. Despite the importance of the media for voter-government interaction, however, many new reform governments in the post-communist era in Eastern European countries failed to appreciate the demands of creating workable new media systems.

Overview of Television and Politics in Established and Evolving Democraciesp. 1
Political Television in Evolving European Democracies: Political, Media, and Legal System Issuesp. 11
Political Advertising in East Germanyp. 33
Television Spots in Polish Presidential Electionsp. 45
Political Advertising in Bulgarian Television, 1990-1997p. 61
Romanian Elections and the Evolution of Political Televisionp. 85
Party Broadcasts and Effects on Hungarian Elections since 1990p. 113
Elections in the New Yugoslavia: TV Coverage and Equal Accessp. 131
Russian Television, Political Advertising, and the Development of a New Democracyp. 147
Television and Electoral Success in Turkeyp. 171
Party-Centered Campaigning and the Rise of the Political Advertising Spot in Greece [superscript 1]p. 187
The Role of Media in the Elections in the Czech Republicp. 207
Comparing and Contrasting the Styles and Effects of Political Advertising in European Democraciesp. 219
About the Authorsp. 237
Indexp. 241
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9781560727538
ISBN-10: 1560727535
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 247
Published: January 1999
Country of Publication: US
Dimensions (cm): 18.0 x 26.0  x 1.91
Weight (kg): 0.68