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Television and New Media Audiences : Oxford Television Studies - Ellen Seiter

Television and New Media Audiences

Oxford Television Studies

Paperback Published: 1st January 1999
ISBN: 9780198711414
Number Of Pages: 168

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Why is talk about television forbidden at Montessori schools? Why does a mother feel guilty about watching Star Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to media technologies. Through a range of fascinating case studies, Ellen Seiter explains what audience research tells us about the uses of technologies in the domestic sphere and the classroom, the relationship between gender and genre, and the varied interpretation of media technologies and media forms.
Television and New Media Audiences reviews the most important research on television audiences and recommends the use of ethnographic, longitudinal methods for the study of media consumption and computer use at home as well as in the workplace.
The book discusses reactions of audiences to such internationally known television program as The Flintstones, The Jetsons, Street Fighter, Mighty Morphin Power Rangers, X-Men, Sesame Street, Dallas, Star Trek, The Cosby Show, Teenage Mutant Ninja Turtles and National Geographic.

1: Introduction 2: Qualitative Audience Research 3: Feminist Methods: The Parent's Support Group 4: Lay Theories of Media Effects: Power Rangers at Preschool 5: Conflict Over TV amongst Fundamentalist Christians 6: Television and the Internet 7: Conclusion Bibliography

ISBN: 9780198711414
ISBN-10: 0198711417
Series: Oxford Television Studies
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 168
Published: 1st January 1999
Country of Publication: GB
Dimensions (cm): 23.44 x 15.7  x 1.14
Weight (kg): 0.27

Earn 154 Qantas Points
on this Book