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Telecommunications Strategy : Cases, Theory and Applications - Peter Curwen

Telecommunications Strategy

Cases, Theory and Applications

Hardcover

Published: 12th August 2004
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The telecommunications industry is one of the most influential and significant global industries. As well as being fundamentally important to the health of the modern economy, it is going through a period of unprecedented change, facing a range of strategic challenges from globalization and cross-border alliances, to changing technologies and consumer demands. This innovative book provides a comprehensive analysis of the key players in the industry and uses their experiences to illustrate the strategic decisions and dilemmas that have led to both notable successes and infamous failures. Case studies from the US, UK and Europe are presented to illustrate key strategic concepts in the industry including:


  • managing ascent and decline

  • convergence and specialization

  • protecting core markets

  • managing industrial transition.

Combining in-depth analysis with focused discussion of the strategic context, this key text will be of interest to students on specialist telecommunications and information management courses as well as MBA students interested in the strategic analysis of this evolving global industry.

List of illustrationsp. xi
Prefacep. xiii
Acknowledgementsp. xv
List of abbreviationsp. xvii
Structural overviewp. 1
Introductionp. 1
Ranking the companiesp. 2
Effects upon market valuesp. 8
Strategic issuesp. 12
Conclusionsp. 20
Strategic modelsp. 22
Introductionp. 22
SWOT analysisp. 23
Growth share matrixp. 25
Scenario planningp. 27
Value chain analysisp. 30
Porter's Five Forcesp. 34
The flagship firmp. 36
Strategic states modelp. 39
Leadership and culturep. 43
Accounting issuesp. 46
Illustrative application of strategic modelling Ip. 51
British Telecommunications (BT)p. 55
Introductionp. 55
Accumulating debts and restructuringp. 56
The BT Group stands alonep. 67
The BT Group tries to deliverp. 71
mmO[subscript 2]'s less than glorious yearp. 72
Conclusionsp. 75
AT&Tp. 78
Introductionp. 78
Backgroundp. 78
The Concert episodep. 80
The new millennium brings restructuringp. 82
AT&T Wireless launchesp. 86
Valuing AT&Tp. 88
Taking stockp. 91
2002 in practicep. 93
2003 dawnsp. 96
Conclusionsp. 98
Telecom Italiap. 100
Backgroundp. 100
The first contest for Telecom Italiap. 101
Post-merger restructuringp. 104
Seat-Tin.itp. 107
An audit of the Colaninno reignp. 108
The tables are turnedp. 109
The proposed strategyp. 111
Subsequent eventsp. 114
Conclusionsp. 121
Illustrative application of strategic modelling IIp. 125
Vodafonep. 129
Backgroundp. 129
Growth via acquisitionp. 130
Re-brandingp. 135
Tidying up the structurep. 136
Share price woesp. 143
A need to reconsider the strategyp. 145
Conclusionsp. 152
WorldComp. 154
Introductionp. 154
Backgroundp. 154
A strategic U-turn is neededp. 157
Smoke and mirrorsp. 159
In Chapter 11p. 164
Conclusionsp. 169
Illustrative application of strategic modelling IIIp. 173
Vivendi Universalp. 177
Backgroundp. 177
Early strugglesp. 179
Causes for concernp. 184
The plot unravelsp. 186
Let the fire sale beginp. 189
Back to basics in 2003p. 193
Conclusionsp. 198
AOL Time Warnerp. 200
Introductionp. 200
Multimedia and convergencep. 201
Backgroundp. 202
Musical chairsp. 205
Regulatory skirmishesp. 206
Post-merger tribulationsp. 210
The restructuring of Time Warner Entertainmentp. 213
Personnel and other mattersp. 214
What was joined shall be partedp. 217
Conclusionsp. 220
The KirchGruppep. 223
Introductionp. 223
Backgroundp. 223
The KirchGruppe structure in 2002p. 225
The crisis unfoldsp. 227
The impact of the KirchMedia insolvencyp. 230
Towards resolutionp. 232
Conclusionsp. 238
Illustrative application of strategic modelling IVp. 241
Cable & Wirelessp. 245
Introductionp. 245
Backgroundp. 245
No longer cabledp. 248
Strategic issuesp. 249
The good times rollp. 252
A new decade dawnsp. 253
Annus horribilisp. 255
Annus horribilis IIp. 257
Out of the woods in 2003?p. 260
Conclusionsp. 263
Marconip. 265
Introductionp. 265
Backgroundp. 266
Matters of high financep. 268
Abandoning shipp. 270
The new strategy unfoldsp. 275
Arise Marconi Corporationp. 280
Conclusionsp. 281
Glossaryp. 284
Notesp. 287
Referencesp. 307
Indexp. 308
Table of Contents provided by Rittenhouse. All Rights Reserved.

ISBN: 9780415342391
ISBN-10: 0415342392
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 340
Published: 12th August 2004
Publisher: Taylor & Francis Ltd
Country of Publication: GB
Dimensions (cm): 23.5 x 15.9  x 2.36
Weight (kg): 0.64
Edition Number: 1