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Telecommunications Management : Industry Structures and Planning Strategies - Richard A. Gershon

Telecommunications Management

Industry Structures and Planning Strategies

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Published: 1st January 2001
Format: ePUB

With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward.
"Telecommunications Management" helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues.
Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.

Prefacep. ix
The Telecommunications Industry Structure
Telecommunications Economics I: Principles of Market Structure, Conduct, Pricing, and Growthp. 3
Broadcast Managementp. 27
Cable Television Managementp. 59
Telecommunications Economics II: Principles of Public Utilities, Common Carrier Services, and Information Carriagep. 85
Telephone Managementp. 107
The Internetp. 141
Transnational Media and Telecommunicationsp. 165
Management and Planning Strategies
Telecommunications Managementp. 195
Telecommunications and Leadershipp. 225
Telecommunications and Financial Managementp. 251
Telecommunications Marketingp. 281
Telecommunications and Strategic Planningp. 305
The IRTS Case Study Seriesp. 339
Name Indexp. 357
Subject Indexp. 361
Company Indexp. 367
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780805830026
ISBN-10: 0805830022
Series: LEA Telecommunications Series
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 384
Published: 12th February 2001
Country of Publication: US
Dimensions (cm): 22.9 x 15.2  x 3.18
Weight (kg): 0.73
Edition Number: 1