+612 9045 4394
Telecommunications Convergence : How to Profit from the Convergence of Technologies, Services and Companies - Steven Shepard

Telecommunications Convergence

How to Profit from the Convergence of Technologies, Services and Companies


Published: 19th February 2002
Ships: 7 to 10 business days
7 to 10 business days
RRP $84.00

Here is a profit-making blueprint for advancement in the convergence marketplace and the first book to address all of the issues that telecom providers--and customers--must confront to meet customer challenges. The book covers all aspects of telecommunications convergence, including not only the technologies themselves but the management, marketing, and business aspects of the telecommunications industry.

This new edition, featuring nearly 200 pages of revised material, details the toll convergence has taken on the industry, how the fleetest companies are responding to it, and presents a best practices guide to staying afloat. Delivering the right service, at the right time, regardless of the underlying technology has never been easier

* Top Ten industry bestseller
* Provides a blueprint for surviving in the difficult, converged market
* Shows how smart companies are thriving
* Website provides monthly updates

"What everyone in a Telecom Marketing Department should know, September 20, 2000 Reviewer: pjones@tyler.net (see more about me) from Dallas, Texas USA This is a good business model for the up and coming CLEC's, while it doesn't go into the other services to set them apart it does offer where the Tel-co world is and is heading, while explaining how things work, good Brief over view of the technologies with out going to deep. Very good lite reading, Everyone in the Marketing department in the telco world should have a copy. One last word, this is not a expensive book. Good writing and great concepts converge in this book, August 15, 2000 Reviewer: Gary Martin from Lebanon, NJ United States Simple to understand, easy to read, always interesting, and most amazingly, often entertaining. This is high praise for a "technical book." It is actually not a technical book, but it is about technical subjects, several relatively complex market concepts, and the big trends in networking. All easy to follow and recall after reading. I like Mr. Shepard's organization and style. It seemed to me that I was often hearing him speak these thoughts, rather than just reading them. I highly recommend this book to Service Providers, Network Equipment manufacturers, and to the component companies that are designing the chips for future networks. This book will jump-start your understanding of how convergence is influencing system and service designs for our future networked world. Enjoy the book, I did.

Beginnings: What Do We Know?
So, Why Did the Crash Occur?
The Pivot Point: Customer Value and How to Measure It
So, What''s the Answer?
The Technologies
The Internet''s Influence Is Far from Over
The Software Industry Will Take on a More Critical Role as the Players Evolve
Optical Technology Will Be the Next Big Techno-hero--Again
The Functional Migration from the Core of the Network to the Edge is Underway
In Spite of the Hype, 3G Wireless Doesn''t Cut It
Mobile Appliances Will Become a Significant Marketplace
The Computer and Pheripheral Device Industry Segment Will Evolve in Strange and Wonderful Ways
The Metro Environment Will Become a Powerful Marketplace in the Next Three to Five Years
The Semiconductor Industry''s Influence Will Grow Substantially and Products Will Become More Application Specific
Network Management (NM) Will Take on an Increasingly Important Role
Convergence: the Technologies
Access Technologies
Traditional Access Technologies
Marketplace Realities
56-Kbps Modems
Just Out: V.92
The Technology
The Basic Rate Interface (BRI)
The Primary Rate Interface (PRI)
PBX Applications
Automatic Call Distribution (ACD)
In Support of the Remote Agent
T-Carrier and Voice Digitization
The Nature of Voice
Voice Digitization
Alternative Digitization Techniques
Adaptive Differential Pulse Code Modulation (ADPCM)
Continuously Variable Slope Delta (CVSD)
Linear Predictive Coding (LPC)
Digital Speech Interpolation (DSI)
Framing and Formatting in T-1
Cable-Based Access Technologies
The Broadband Balkans
The Cable Network
Next-Generation Cable Systems
Hybrid Fiber Coax Systems (HFC)
Cable Modems
Data over Cable Standards
Digital Subscriber Line (DSL)
ADSL Modulation Techniques
Crosstalk Issues
DSL Services
A Word About the DSLAM
High Bit Rate Digital Subscriber Line (HDSL)
DSL Market Issues
Provider Challenges
Preventative Network Architecture Issues
Loop Length
Crosstalk and Background Noise
Down the Road
DSL Summary
Wireless Access Technologies
The Special Case of Premises Access
Contention-based LANs
Distributed Polling LANs
Wireless Ethernet: 802.11 The Home Phoneline Networking Alliance (HomePNA)
The Mobile Appliance
Access Technologies Summary
Transport Technologies
The Evolution of Transport
Point-to-Point Architectures
High-Bandwidth Wireless Services
High-Bandwidth Wired Services
Optical Systems
Optical Fiber Types
Other SONET Advantages
SONET Architectures
How it Works
Fiber Transmission Issues and Concerns
A Word About Optical Switching
Other Switching Solutions
SONET versus DWDM: A Technology Battle
Point-to-Point Technologies Summary
Switched Technologies
Circuit Switching
Packet Switching
Connectionless Packet-Switched Service
Connecition-Oriented Packet-Switched Service
Fast Packet Services
Frame Relay
Service Granularity in Frame Relay
Congestion Control in Frame Relay
Frame Relay Summary
So: Why ATM?
The ATM Market
Alternatives to ATM
ATM Summary
Why IP?
Making it Happen
IP/ATM Integration
Company Convergence
The Players in the Game Will Continue to Evolve
A New Regulatory Environment is Needed and Will Be Created
E-Commerce and E-Business Will Strengthen and Mature
Why E-Commerce?
From E-Commerce to E-Business
Corporate Evolution
The Importance of Corporate Knowledge
Data Mining
An Aside: The SLA
Supply-Chain Issues
ERP in the Telecomm Space
Customer Relationship Management (CRM)
Putting It All Together
The Birth of the Virtual Community
Company Classifications
The IECs
The ISPs and Portals
The Application Service Providers (ASPs)
The Managed Service Providers (MSPs)
The Cable Providers
The Equipment Manufacturers
Everybody Else
And the Point Is...?
Company Convergence: Lucent Technologies
Company Convergence: Cisco
Company Convergence: AOL
The Special Case of the ILECs
The Missing Link
The Virtual Corporation: Supporting Technologies
Enabling the Virtual Private Network (VPN)
The Evolving Computer
Storage Area Networks (SANs)
The Need for Mobility
Thinning the Computer Herd
Services Convergence
Services Convergence
The Services
Viewing the Network: Inside Out or Outside In?
The Evolution of IP Telephony
Emerging QoS Protocols
Service and Protocol Interoperability
Signaling in VoIP Environments
IP Telephony Summary
VoIP Implementation Summary
Network Management for QoS
Implementing IP Services
Carrier-Class IP Voice
Internet Telephony Service Providers (ITSPs) and Private Corporate Gateways
Clearinghouse Services
IP-Enabled Call Centers
Integrating the PBX
Billing as a Critical Service
Redefining the Service Provider
Moving Forward
Common Industry Acronyms
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780071387859
ISBN-10: 0071387854
Series: Telecom Portable Consultant S.
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 420
Published: 19th February 2002
Publisher: McGraw-Hill Education - Europe
Country of Publication: US
Dimensions (cm): 22.86 x 14.61  x 2.54
Weight (kg): 0.54
Edition Number: 2
Edition Type: Revised