Definitive guide to customer loyalty, its diagnosis, management, and improvement available to the telecommunications professional. Industry veteran, Rob Mattison, shares his expertise. The book explains tools and techniques for a coherent telecom business strategy. It is a very readable text that communicates the core ideas effectively. Highly recommended for telecom execs.
Number Of Pages: 392
Published: 16th January 2006
Dimensions (cm): 22.86 x 15.24 x 2.54
Weight (kg): 0.57