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Technology Integration : Making Critical Choices in a Dynamic World - Marco Iansiti

Technology Integration

Making Critical Choices in a Dynamic World

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How did Microsoft decide what technologies to use when it created Windows95? According to this groundbreaking new book, it is technology integration-the process of choosing from a rich palette of technologies those that will make a product work seamlessly and reliably-that is a critical element to launching successful new products. The result of a six-year study of the major players in the computer industry-including Intel, IBM, Microsoft, Netscape, Silicon Graphics, Sun Microsystems, and Toshiba-the book illustrates the process of technology integration at the managerial and strategic levels and reveals the significant evolution in the structure of research and development in the modern corporation. Iansiti demonstrates convincingly that the ability to leverage new science and technology effectively is inextricably linked to the firm's ability to imagine how a multitude of emerging technological possibilities can be used to define a product that makes business sense. Technology Integration challenges the way traditional R&D organizations should work and provides a new and relevant framework for actively managing the space between the creation and the application of technology. The Management of Innovation and Change Series.

Introductionp. 1
The Concept of Technology Integrationp. 7
Studying Technology Integrationp. 27
The Drivers of Project Performancep. 35
The Drivers of Product Performancep. 75
Problem-Solving Foundationsp. 99
Managing Technological Changep. 121
Building Technology Integration Capabilityp. 149
Integrating Technology and Market Streamsp. 173
Rethinking RandD in a Chaotic Worldp. 209
Technical Analysis of Processor Modulesp. 217
Regression Analysisp. 222
Bibliographyp. 225
Indexp. 235
About the Authorp. 249
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780875847870
ISBN-10: 0875847870
Series: The management of innovation & change
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 272
Published: 1st November 1997
Country of Publication: US
Dimensions (cm): 24.13 x 16.51  x 2.54
Weight (kg): 0.57