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Technology and Strategy : Conceptual Models and Diagnostics - Richard A. Goodman

Technology and Strategy

Conceptual Models and Diagnostics

Hardcover Published: 6th October 1994
ISBN: 9780195079494
Number Of Pages: 304

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In today's complex, dynamic competitive landscape, management of technology can mean the difference between success and failure. Managers and researchers alike need effective ways to conceptualize and develop technology strategies. Richard Goodman and Michael Lawless provide tools needed to integrate firms' technology capabilities with their competitive direction.
Technology and Strategy presents models that help put technology and its market impacts into perspective. It addresses the broad questions of how technology and markets evolve, how technology can re-order the "rules" of competition, and how it can shift the balance of individual firms' competitive advantage. It also blends topics currently capturing attention in business circles--such as Total Quality Management and the resource-based view of the firm--into a clear view of technology management programs.
Technology and Strategy also describes methods to develop specific strategies to cope with challenges facing executives--like evaluating promising, but untried, new technologies. Using actual case studies from the electronics and bio-tech industries, Goodman and Lawless demonstrate the use of new techniques to formulate strategy, including Technology Mapping and the Innovation Audit. Both were created to help executives choose the approach to technology best suited to their firms' particular capabilities.
Offering clear, practical guidance through a complex, fast-changing world of competition, this new analysis of technology and strategy is a valuable guide for general managers, R&D and manufacturing managers, strategic planners, and academics.

Industry Reviews

"Technology and Strategy is one of those rare books that operates well on two levels: it retains its academic integrity while refusing to sacrifice managerial practicality....A thoroughly researched and well-written work, this book should be mandatory reading in both university classrooms and the executive suites of modern corporations."--IEEE Transactions on Engineering Management "Goodman and Lawless have created an excellent reference for anyone who is interested in the strategic planning of R&D or management of a firm's technology portfolio."--Journal of Production and Innovative Management "Technology and Strategy is one of those rare books that operates well on two levels: it retains its academic integrity while refusing to sacrifice managerial practicality....A thoroughly researched and well-written work, this book should be mandatory reading in both university classrooms and the executive suites of modern corporations."--IEEE Transactions on Engineering Management "Goodman and Lawless have created an excellent reference for anyone who is interested in the strategic planning of R&D or management of a firm's technology portfolio."--Journal of Production and Innovative Management

1: A Roadmap to Effective Technology-Strategy Choices Part I: Broad Guidance for Technological and Strategic Praxis: Conceptual Frameworks and Contextual Analysis 2: Strategy as Defensible Competitive Advantage 3: The Technology-Strategy Interface Part II: Techniques for Diagnosing Situations and Selecting Technology Strategies 4: Success Conditions for Technology Strategies 5: Mapping a Technology's Antecedents 6: Mapping Technological Potential for Defensible Positioning 7: Some Examples of Strategic Technology Maps 8: Evaluating Your Advantage: The Innovation Audit 9: Detailing the Innovation Audit Technique 10: Some Examples of the Inovation Audit Part III: Technological Connections to Other Strategic Issues 11: Thinking About Technology 12: Technology, Core Competence, and the Resource-Based View 13: Technology and Strategy Issues in Improved Quality Part IV: Techniques for Managing Technology Strategies 14: Technology Management Techniques 15: Selecting Appropriate Technology Substrategies 16: Structuring the Organization for Advantage: The Technological Innovation Dimension 17: External Acquisition of Technology 18: The Elements of Strategic Action: Analysis, Formulation, and Implementation Bibliography Index

ISBN: 9780195079494
ISBN-10: 0195079493
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 304
Published: 6th October 1994
Country of Publication: US
Dimensions (cm): 24.21 x 16.0  x 1.96
Weight (kg): 0.55

Earn 353 Qantas Points
on this Book