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A McGraw-Hill Advertising Classic
"A Technique for Producing Ideas "reveals a simple, sensible idea-generation methodology that has stood the test of time.
First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
How it Started
The Formula of Experience
The Pareto Theory
Training the Mind
Combining Old Elements
Ideas Are New Combinations
The Mental Digestive Process
"Constantly Thinking About It"
The Final Stage
Table of Contents provided by Blackwell. All Rights Reserved.
ISBN: 9780071410946 ISBN-10: 0071410945 Series: Marketing/Sales/Adv & Promo Audience:
Number Of Pages: 64 Published: 21st January 2003 Publisher: McGraw-Hill Education - Europe Country of Publication: US Dimensions (cm): 17.8 x 12.8
Weight (kg): 0.08
Edition Number: 1 Edition Type: New edition