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Technique For Producing Idea(Reissued Edition) : Marketing/Sales/Adv & Promo - James Young

Technique For Producing Idea(Reissued Edition)

Marketing/Sales/Adv & Promo

Paperback Published: 21st January 2003
ISBN: 9780071410946
Number Of Pages: 64

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A McGraw-Hill Advertising Classic

"A Technique for Producing Ideas "reveals a simple, sensible idea-generation methodology that has stood the test of time.

First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

Foreword
Foreword
Prefatory Note
How it Startedp. 1
The Formula of Experiencep. 4
The Pareto Theoryp. 7
Training the Mindp. 12
Combining Old Elementsp. 15
Ideas Are New Combinationsp. 19
The Mental Digestive Processp. 29
"Constantly Thinking About It"p. 34
The Final Stagep. 38
Some After-Thoughtsp. 41
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780071410946
ISBN-10: 0071410945
Series: Marketing/Sales/Adv & Promo
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 64
Published: 21st January 2003
Publisher: McGraw-Hill Education - Europe
Country of Publication: US
Dimensions (cm): 17.8 x 12.8  x 0.6
Weight (kg): 0.07
Edition Number: 1
Edition Type: New edition

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