'The Tao of Male Sex Appeal' is the first book to explain in simple terms why and how women are attracted to men. Based on a twenty year study of highly successful dominant men, Jim Carrera and Sean Marsh observed and documented the instinctive behavior in men that women are attracted to. The common denominators of dominant male behavior are given to you in a simple, step by step format in this book, along with the role of personality and language and why they are secondary for a man's success with women. Whether you are shy or outgoing by nature, or just simply average in appearance, the principles of dominant behavior, if applied, will make you more desirable by women who typically would not give you a second look. The 'Tao of Male Sex Appeal' is the foundation for any man on the road to success and dominance in life as well as love.