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Taking Science to the People : A Communication Primer for Scientists and Engineers - Carolyn Johnsen

Taking Science to the People

A Communication Primer for Scientists and Engineers

By: Carolyn Johnsen (Editor)

Paperback

Published: 1st November 2010
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The American public, government, and the news media continually grapple with myriad policy issues related to science and technology. Those issues include global warming, energy, stem-cell research, health care, childhood autism, food safety, and genetics, to name but a few. When the public is informed on such topics, chances improve for reasoned policy decisions. Journalists have typically bridged the gap between scientists and the public, but the times now call for more engagement from the experts. The authors in this collection write convincingly about why scientists and engineers should shake off their ivory-tower reticence and take science to the people. "Taking Science to the People" calls on scientists and engineers to polish their writing and speaking skills in order to communicate more clearly about their work to the public, policy makers, and reporters who cover science. The authors represent a range of experience and authority, including distinguished scientists who write well about science, federal officials who communicate to Congress about science, and science journalists who weigh in with their own expertise. In this long-overdue volume, scientists, engineers, and journalists will find both a convincing rationale for communicating well about science and many practical methods for doing so.

"[Taking Science to the People] makes an excellent case for the need for scientists and science-knowledgeable journalists to communicate the findings of science to the public. . . . These writings offer an incentive for action in academic science and journalism departments. " -R.E. Buntrock, Choice -- R.E. Buntrock * Choice *

Acknowledgmentsp. vii
Introductionp. ix
"The Difficulty of Nubbing Together a Regurgitative Purwell and a Superaminative Wennel Sprocket"p. 1
Who Is Science Writing For?p. 15
Taking Your Science to the Capitalp. 21
Building a Better Science Communicatorp. 37
Reflections of an Engineer/Science Writerp. 45
Translating Science: From Academia to Mass Media to the Publicp. 51
Building New Media's Science Information on the Pillars of Journalismp. 61
Preparing Scientists to Deal with Reportersp. 69
Picture Powerp. 75
Communicating Real Science through Hollywood Sciencep. 81
Afterword: The Challenge and the Need to Talk and Write about Sciencep. 91
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780803220522
ISBN-10: 0803220529
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 120
Published: 1st November 2010
Publisher: University of Nebraska Press
Country of Publication: US
Dimensions (cm): 21.6 x 14.0  x 0.64
Weight (kg): 0.16