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Switch : How To Change Things, When Change is Hard : How to Change Things, When Change is Hard - Chip Heath

Switch : How To Change Things, When Change is Hard

How to Change Things, When Change is Hard

Paperback Published: 2nd May 2011
ISBN: 9781847940322
Number Of Pages: 320

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We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.

But why do we insist on seeing the obstacles rather than the goal?

This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book.

They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

Illustrating their ideas with scientific studies and remarkable real-life turnarounds, from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances, the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.


A useful book for professionals


A great insight into some challenging change related stories with some practical takeaways.





Such a useful book I have been recommending it to everyone I see. I realise that making changes in life and in business is one of the most important issues to master and this book gives a great structure to work from that holds true most of the time.



Switch : How To Change Things, When Change is Hard

4.5 2


"A fantastic book" * Wired *
"Witty and instructive" * Wall Street Journal *
"Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality" * BBC Focus *
"Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making" * Time *
"A must-read" * Forbes *

ISBN: 9781847940322
ISBN-10: 1847940323
Audience: General
Format: Paperback
Language: English
Number Of Pages: 320
Published: 2nd May 2011
Publisher: Cornerstone
Country of Publication: GB
Dimensions (cm): 19.8 x 13.0  x 2.1
Weight (kg): 0.24
Edition Number: 1