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SWAP : Marketing Without Money - Therese Tarlinton

SWAP

Marketing Without Money

By: Therese Tarlinton

Paperback | 14 February 2022

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Are you an entrepreneur or small business owner doing it tough in our post-pandemic world? Do you seem to be doing all the right things in your marketing plan but just not getting the results you desire? Then this book is for you!

With over 20 years in corporate marketing, branding, manufacturing and distribution, working with top brands like Jeep, United Colors of Benetton, Sesame Street and The Block, it’s fair to say Therese Tarlinton knows a thing or two about marketing. It may be a surprise to some, but Therese knows from experience that the most effective marketing strategies involve finding the right partnerships and collaborations to leverage your growing brand.

In this book, SWAP! Marketing without Money, Therese shares her step-by-step process so you can find the right companies to form partnerships with, and work with them to create a great outcome for both businesses and customers.

With her knowledge and expertise, you too can take your business from good to great, working with some of the most well-known brands, to create products and services that can take your 15 seconds of fame, and turn it into years of profitability.

About the Author

After partnering with Jeep, United Colors of Benetton, and Sesame Street, Therese built a global manufacturing company in her twenties. Collaborating locally to secure media coverage, distribution in David Jones, Target, and Big W plus a promotion with Huggies Nappies enabled her to turn over $1+million in her first year, before scaling to a global company.

After successfully selling her first company, Therese moved into ecommerce with $500m ASX listed company, Grays Commerce Group. She led partnerships and social revenue before moving into a General Manager role in their jewellery division - selling over $7 million worth of precious diamonds and gems nationally. Therese now works with the big brands collaborating with The Block, Selling Houses Australia, Three Birds Renovations, and identities like Shelley Craft to secure these high-profile brands a constant stream of content, build credibility, and grow sales. She is engaging, passionate speaker, mentor to women in small business, and ambassador for Inspiring Rare Birds.

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