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Sustainable Marketing : Managerial - Ecological Issues - Donald A. Fuller

Sustainable Marketing

Managerial - Ecological Issues

Hardcover

Published: 1st March 1999
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There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text.

In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer.

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"This is the most authoritative and carefully and thoroughly documented treatment of what is generally known as green marketing that I'm aware of." -- Peter Gillett

Sustainable Marketing
An Overview
New Decision Boundaries
The Product System Life-Cycle
Sustainable Marketing Strategies
Sustainable Products
Sustainable Channel Networks
Sustainable Marketing Communications
Sustainable Pricing
Markets and Market Development
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780761912187
ISBN-10: 0761912185
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 407
Published: 1st March 1999
Country of Publication: US
Dimensions (cm): 24.44 x 15.85  x 2.57
Weight (kg): 0.65