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Sustainable Business Development : Inventing the Future Through Strategy, Innovation, and Leadership - David L. Rainey

Sustainable Business Development

Inventing the Future Through Strategy, Innovation, and Leadership

Paperback Published: 26th February 2010
ISBN: 9780521148436
Number Of Pages: 764

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In a turbulent business environment, leaders must begin to think more broadly about what a corporation is and how it can create a richer future. With the globalisation of the world's economies, the intensification of competition, and quantum leaps in technological development, the insular and static strategic thinking of many global corporations has become inadequate for understanding the business environment and determining strategic direction. This 2006 book provides comprehensive and practical analysis of what sustainable business development (SBD) is and how companies can use it to make a significant difference. Case studies of companies in the US, Europe, the Pacific Rim and South America demonstrate that achieving innovation and integration depends on a comprehensive understanding of all of the forces which drive change and responding to them with fresh ways of strategic thinking. It is compulsory reading for MBA students and executives as well as professional readers.

Industry Reviews

"With globalization of the world's economy, the intensifying of competition, and recent leaps in technological development, insular and static strategic thinking have become inadequate for understanding the business environment. This important new textbook tires to provide some solutions for sustainable business development." -Abstracts of Public Administration, Development, and Environment

List of figures
List of tables
List of boxes
List of abbreviations
Acknowledgements
Introduction
Enterprise Thinking, the Driving Forces of Change, and Leadership:
Sustainable business development: overview and guiding principles
Enterprise thinking and the strategic logic of strategic business development
Crafting sustainable business strategies and solutions
The driving forces of social-, economic-, and environmental-related change
The driving forces of markets and stakeholders' connectedness
Crafting a sustainable enterprise through leadership and capabilities
Innovation Management, Life Cycle Considerations, and Insights:
Sustainable technology management and development
Crafting and implementing sustainable business development programs
Life cycle thinking and framework
Formulation of life cycle assessment: initiation and inventory assessment
Implementation of life cycle assessment: impact and improvement assessments
Inventing the future through enterprise thinking and sustainable business development
Glossary
Select bibliography
Index
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780521148436
ISBN-10: 052114843X
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 764
Published: 26th February 2010
Publisher: CAMBRIDGE UNIV PR
Country of Publication: GB
Dimensions (cm): 24.41 x 16.99  x 3.86
Weight (kg): 1.19

Earn 140 Qantas Points
on this Book