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Survey Research for Managers : How to Use Surveys in Management Decision-Making - Robert M. Worcester

Survey Research for Managers

How to Use Surveys in Management Decision-Making

Paperback

Published: 8th May 1990
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The aim of this book is to illustrate the ways in which surveys can be used to improve the quality of decision-making in business and government. It is about the use of surveys rather than how they are conducted, and provides examples of the ways in which research can be used as a means to better management. Case studies of a wide variety of organizations are included to support the theories propounded.

Survey research for management decision-making; the consumer; the industrial customer; corporate image; employees; financial markets; the small shareholder; the city; government; international research; qualitative research. Appendix: Market Research Society Code of conduct.

ISBN: 9780333521700
ISBN-10: 0333521706
Series: How to Use Surveys in Management Decision-Making
Audience: General
Format: Paperback
Language: English
Number Of Pages: 268
Published: 8th May 1990
Publisher: Palgrave Macmillan
Country of Publication: GB
Dimensions (cm): 21.59 x 13.97  x 1.52
Weight (kg): 0.34
Edition Number: 2
Edition Type: Revised