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Success in Portrait Photography : Marketing and Management Techniques for Studio Owners - SMITH JEFF

Success in Portrait Photography

Marketing and Management Techniques for Studio Owners

Paperback Published: 20th October 2008
ISBN: 9781584280880
Number Of Pages: 128

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100 colour photos This practical guide focuses on the skills photographers must possess in order to establish and run a successful portrait studio without sacrificing creative vision or a life outside the studio. Beginning with the planning stages, this guide covers the process of setting and meeting goals and offers tips for evaluating business advice and for avoiding errors often made by new business owners. Subjects covered include envisioning business goals, establishing a level of specialization, attracting the right clients, and improving profits. Ongoing tasks are examined in detail, such as delegating responsibilities, proper accounting, understanding changing markets, and continuing education. About the Author Jeff Smith is the author of Outdoor and Location Portrait Photography and Corrective Lighting and Posing Techniques for Portrait Photography. He lives in Fresno, California.

Introductionp. 5
Finding Your Own Wayp. 11
Plotting a Coursep. 12
Oppositionp. 13
Some Advicep. 15
Specializationp. 18
The Path to Specializationp. 19
Catering to Your Clientsp. 23
Marketingp. 23
The Studiop. 23
Pricep. 26
Targeting the Clients You Wantp. 27
Time, Energy and Moneyp. 27
Misguided Dollarsp. 28
The Two Rules of Marketingp. 29
Boneheaded Advertisingp. 31
Anatomy of a Mailerp. 35
Imagesp. 35
Headlinep. 35
Copyp. 35
Logop. 38
Readabilityp. 39
A Call to Actionp. 41
Themep. 41
Increasing Profitp. 43
Pricing Your Workp. 44
Controlling Your Costsp. 44
Volumep. 47
Controlling Your Spendingp. 51
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9781584280880
ISBN-10: 1584280883
Audience: General
Format: Paperback
Language: English
Number Of Pages: 128
Published: 20th October 2008
Country of Publication: US
Dimensions (cm): 27.9 x 21.6  x 1.27
Weight (kg): 0.51