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Strategy in Emerging Markets : Telecommunications Establishments in Europe - Anders Pehrsson

Strategy in Emerging Markets

Telecommunications Establishments in Europe


Published: 1st November 2001
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Markets which have been previously out-of-reach for companies other than monopolies or other protected firms, are increasingly being opened up to new entrants. Greater competitive pressure implies that more sophisticated business strategies must be formulated by all companies cooperating in emerging markets.
This book focuses on strategy in emerging telecommunications markets in a liberalized Europe, particularly in the UK and Sweden. The book provides:
* a literature review and applications of strategy concepts and key correlations
* applications of a market establishment model and the strategic states model
* a description of competition amongst telecom operators in the UK and Sweden
* detailed case-studies of strategies of telecom operators in Europe
* the identification of patterns and processes valid for emerging markets in general.
Whilst the industry focus in the book is telecommunications, the framework and the models explored and developed provide guides to strategy formulation irrespective of the market under consideration.
Strategy in Emerging Markets will make valuable reading for strategy researchers, students and for corporate strategists. It will be of particular interest to those wishing to plot recent developments in the telecommunications industry.

"Studies telecommunications operations in the United Kingdom and Sweden to learn about strategy development in markets that emerge as a result of changing conditions such as deregulation."-Journal of Economic Literature

Theoretical Considerations: Strategy and Some Key Correlates
Models of Business Strategy in Emerging Markets
Telecom Operators in the UK and Sweden: Industry Overview; Design of an Industry Study
Telecom Operators in the UK3. Telecom Operatos in Sweden
Strategy Cases of Telecom Operators in Europe; Colt Telecom: Expanding in Europe
Cable and Wireless: Developing a Corporate Strategy
Netcom Systems: Developing a Corporate Strategy
Discussion of Empirical Findings: Patterns and Processes; Business Strategies of Telecoms Operators in the UK and Sweden
Corporate Structure and Integration: Cable & Wireless vs. Netcom Systems
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780415270526
ISBN-10: 0415270529
Series: Routledge Studies in Global Competition
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 280
Published: 1st November 2001
Publisher: Taylor & Francis Ltd
Country of Publication: GB
Dimensions (cm): 23.4 x 15.6  x 1.91
Weight (kg): 0.52
Edition Number: 1