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Strategy in Crisis : Why Business Needs a Completely New Approach - Michaelg De Kare-Silver

Strategy in Crisis

Why Business Needs a Completely New Approach

Hardcover

Published: 1st October 1997
Ships: 7 to 10 business days
7 to 10 business days
RRP $283.99
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Companies have forgotten the art of strategic thinking. Existing strategic models, established decades ago, are obsolete in the current economy. Without the appropriate strategy tools, management has turned inward on issues such as reengineering and has relied upon shorter term market perspectives. As a result companies around the globe have failed or lost substantial parts of their market shares.

In Strategy in Crisis, Michael de Kare-Silver offers a unique model for corporate strategic planning. His "Market Commitment" model focuses on competitive advantage in performance, service, emotional connection with customers, and price. It instructs companies on how to develop a long term vision along with the necessary commitment to see it through, and demonstrates the link between a company's ability to connect with its customers and its ability to anticipate new opportunities.

A must-read for business people at all levels, Strategy in Crisis provides companies with a roadmap to the specific and sometimes new sources of competitive advantage that will drive future growth and success.

ISBN: 9780814718995
ISBN-10: 081471899X
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 320
Published: 1st October 1997
Publisher: New York University Press
Country of Publication: US
Dimensions (cm): 22.9 x 15.2  x 2.36
Weight (kg): 0.61