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Strategy Game : An Interactive Business Game Where You Make or Break the Company - Craig R. Hickman

Strategy Game

An Interactive Business Game Where You Make or Break the Company

Paperback Published: 19th September 1994
ISBN: 9780070287259
Number Of Pages: 260

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"The Strategy Game." It's the most fun-filled way imaginable to hone your skills as a business strategist and decision maker.

"The Strategy Game." It puts YOU at the helm of troubled MedTech, and challenges you, chapter by chapter, to hammer out tough choices that lead either to great success or abject failure.

"The Strategy Game." It provides consequences for every decision you make. And each consequence will necessitate further action and more difficult choices

"The Strategy Game." A game you can play again and again to explore the outcome of different strategic choices. There's never been a business book quite like it

Preface
Acknowledgments
Introduction: The Adventure Beginsp. 1
The Current Situationp. 5
Building an RandD Focusp. 9
Focusing on Marketing and Salesp. 12
Emphasizing Breakthrough Productsp. 15
Stressing Improvement of Existing Productsp. 17
Pursuing Customer Segmentationp. 20
Improving Customer Servicep. 23
Acquiring FutureMedp. 27
Upgrading In-House RandD Capabilitiesp. 30
Making Better-Quality Productsp. 33
Producing Lower-Cost Productsp. 37
Sequencing Strategiesp. 40
Separating Strategiesp. 43
Returning to a Product-Based Strategyp. 46
Holding Firm to a Service-Based Strategyp. 48
Creating a New RandD Divisionp. 52
Integrating FutureMedp. 56
Implementing Total Quality Managementp. 59
Adopting a Time-Based Competition Strategyp. 64
Pursuing More Decentralizationp. 68
Expanding and Improving Micromarketingp. 72
Narrowing the Scope to Core Servicesp. 76
Expanding to a Broader Definition of Core Competencep. 79
Playing the Acquisition Gamep. 82
Pioneering Innovationp. 86
Creating a Liberation-Management Paradigmp. 90
Adopting a Learning-Organization Paradigmp. 94
Seeking the Baldrigep. 101
Working Patiently toward Transformationp. 105
Undertaking a Crash Coursep. 109
Changing the Structure of Workp. 112
Creating Valuep. 116
Avoiding Head-On Competitionp. 120
Monitoring Customer Expectationsp. 124
Building Employee Commitmentp. 127
Initiating Aggressive Global Expansionp. 131
Assimilating Current Acquisitionsp. 135
Remaining Focused on Blood and Cell RandDp. 138
Expanding Beyond Blood and Cell RandDp. 142
Taking a Modified Deming Approachp. 145
Implementing the Pure Deming Modelp. 150
Letting the Reorganization Emergep. 155
Taking the Initiative to Reorganizep. 159
Pursuing a Differentiation Advantagep. 162
Developing a Cost Advantagep. 166
Creating New Approaches to Doing Businessp. 170
Exploiting MedTech's Relative Superiorityp. 174
Fine-Tuning Infrastructure and Designp. 178
Emphasizing People and Leadershipp. 182
Forming Innovative Strategic Alliancesp. 186
Structuring Traditional Mergers and Acquisitionsp. 189
Researching Cell Transplants and Genetic Mappingp. 192
Improving Blood Analysis Technologyp. 197
Increasing Individual Accountabilityp. 200
Improving Managerial Leadershipp. 203
Nurturing the Right Attitudep. 206
Relying on Techniquep. 209
Developing Further Sources of Product Differentiationp. 212
Perfecting a Single Source of Differentiationp. 216
Pursuing the Attack Stratagemp. 219
Launching a Stratagem from Superiorityp. 222
Creating a Pattern of Renewalp. 226
Instituting a Measurement Systemp. 229
Organizing along Product-Country Groupsp. 232
Organizing along Customer Linesp. 235
Redirecting RandD and Marketing Effortsp. 238
Forging Ahead with a Singular Focusp. 241
A Ranking of the Successful Outcomesp. 245
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780070287259
ISBN-10: 0070287252
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 260
Published: 19th September 1994
Publisher: McGraw-Hill Education - Europe
Country of Publication: US
Dimensions (cm): 22.9 x 15.2  x 1.4
Weight (kg): 0.4
Edition Type: New edition