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Strategies for Generating e-Business Returns on Investment - Namchul Shin

Strategies for Generating e-Business Returns on Investment

Hardcover

Published: 31st August 2004
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Companies invest in e-business and its supporting technology for their e-business initiatives. E-business applications such as supply chain management and customer relationship management improve transaction efficiency and scope economies as well as promoting new product and service offerings and close customer relationships. However, it is difficult for companies to capture these benefits as economic value or profits. Many companies launching e-businesses have not been successful at creating economic value. To justify continued expenditures, it may be necessary for IT managers to move beyond simply demonstrating the benefits of technology and objectively demonstrate the increase in economic value these technologies can produce. To create value from e-business, companies may have to develop appropriate strategies or unique value propositions to complement their e-business investments. This book presents a group of studies that yield significant new insights into the creation of e-business value.

Prefacep. vi
Customer Relationship Management--A Strategy for Success in Electronic Commercep. 1
Customer-centric Internet Strategies: Achieving Competitive Advantage through CRMp. 21
eCRM Integration in E-Business: First Line of Offense to Competitive Advantagep. 50
The Effects of IT on Supply Chain Management in the Automobile Industryp. 86
The Potential of B2B Commerce for Competitive Advantagep. 102
Know Your Why's and How's--Towards a Contingency Model for Industrial E-Procurementp. 125
A Framework for Addressing Minority Suppliers as an E-Business Strategyp. 143
Alaska's Embrace of Digital Opportunitiesp. 163
Strategic Success Factors for Selling Content Online: Which Success Factors will make Internet Content a Sustainable and Profitable Business?p. 187
Past Purchasing Behavior in E-Commerce: The Impact on Intentions to Shop Onlinep. 209
Identifying Purchase Perceptions that Affect Consumers' Internet Buyingp. 235
Strategic E-Commerce Aspects of the E-Banking/E-Lending Industryp. 254
An E-Business System Development and Modernization Model to Improve the Profitability of Investment Decisionsp. 286
A Complementary Tele-Working Platform for Data and Voice Networksp. 317
About the Editorp. 339
About the Authorsp. 340
Indexp. 347
Table of Contents provided by Rittenhouse. All Rights Reserved.

ISBN: 9781591404170
ISBN-10: 1591404177
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 366
Published: 31st August 2004
Publisher: IGI Global
Country of Publication: US
Dimensions (cm): 26.21 x 18.34  x 2.62
Weight (kg): 0.9