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Strategic Thinking : A Step-by-step Approach to Strategy and Leadership - Simon Wootton

Strategic Thinking

A Step-by-step Approach to Strategy and Leadership

Paperback Published: 20th August 2010
ISBN: 9780749460778
Number Of Pages: 160

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Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership, now in it's third edition, takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise, you will learn how to formulate strategies and write clear and concise strategic plans. With new online material to support each step and help strengthen your ability to predict future changes, as well as a new section covering key aspects of leadership and neuroscience, this practical book will enable you to: gain a deeper understanding of your market; forecast where your organization is heading; think critically about proposals; write an effective strategic plan Also including prompt sheets, objectives, action plans and useful summaries, this fully updated third edition is a must-have for all practicing managers and business students. Online supporting resources for this book include downloadable templates including taking strategics decisions, creating strategic knowledge and assessing strategic ability.

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"I like this book because it is easy to apply in the real world" -- John Smethhurst, Business Strategist, Lancashire Business School

Prefacep. iv
Acknowledgementsp. v
Dedicationp. vi
About this bookp. vii
Strategic Leadershipp. 1
Strategic leadershipp. 2
Strategic leadership and conversational stylep. 3
Strategic leadership - brain-based communicationp. 5
Strategic leadership - the thinking skills requiredp. 7
Case Study Marketing leadership and management actionp. 29
Strategic Thinking - The 9S© Approachp. 39
Gather strategic intelligencep. 41
Assess strategic capabilityp. 47
Create strategic knowledgep. 63
Make strategic predictionsp. 64
Develop strategic visionp. 67
Create strategic optionsp. 72
Take strategic decisionsp. 83
Create and communicate market-led strategyp. 92
Plan and manage projects to implement changep. 115
The Next Stepsp. 135
Next Stepsp. 136
Final thoughtp. 137
p. 139
p. 140
p. 141
References and recommended readingp. 142
Indexp. 144
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780749460778
ISBN-10: 0749460776
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 160
Published: 20th August 2010
Publisher: Kogan Page Ltd
Country of Publication: GB
Dimensions (cm): 20.3 x 15.6  x 1.0
Weight (kg): 0.23
Edition Number: 3
Edition Type: Revised