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Strategic Public Relations - Norman Hart

Strategic Public Relations

By: Norman Hart (Editor)

Hardcover Published: 12th February 1995
ISBN: 9780333615454
Number Of Pages: 313

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Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business. Written primarily for senior executives and PR practitioners, Strategic Public Relations also serves students and young executives, covering such topics as: corporate goals and strategies; marketing communications; financial public relations; employee and local community relations; parliamentary and EU relations; building an international reputation; corporate advertising; sponsorship and media relations; communications research and corporate responsibility. All of the 16 contributors to this book, in addition to being recognised authorities in their fields, are senior practitioners. They will broaden your business horizons by showing you that corporate relations, if done properly, will lead to improved efficiency, improved competitive performance and, ultimately, to greater profit.

The Authors - Introduction - Corporate Goals and Strategies; K.Traverse-Healy - Planning for Corporate Communications; A.Wreford - Marketing Communications; N.A.Hart - Financial Public Relations; P.S.Gummer - Internal Communication; B.Quirke - Community Relations; W.Newman - Parliamentary EU Relations; D.Smith - International Corporate Relations; B.Byrnes - Corporate Advertising; A.Maitland - Sponsorship; D.Wragg - Media Relations; R.Heywood - Communications Research; C.West - Corporate Social Responsibility; S.Portway - Corporate Identity; N.Ind - Corporate Culture; C.Coulson-Thomas - Crisis Management; M.Bland

ISBN: 9780333615454
ISBN-10: 033361545X
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 313
Published: 12th February 1995
Publisher: Palgrave Macmillan
Country of Publication: GB
Dimensions (cm): 22.3 x 14.71  x 2.8
Weight (kg): 0.58
Edition Number: 11