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Strategic Product Creation : General Finance & Investing - Ronald L. Kerber

Strategic Product Creation

General Finance & Investing

Hardcover

Published: 23rd January 2007
Ships: 7 to 10 business days
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Create and market the right product-fast

"Strategic Product Creation" is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank. Provides not only practical experience, but a solid conceptual framework for developing your own product creation model Highlights seven principles of effective product creation Features instructive case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., and IBM Includes key questions and milestone decision issues from each stage of the product creation process Covers both short- and long-term strategies, coupled with suggestions for advanced technology Explains how to combine customer knowledge with external market needs to stimulate new product and service ideas Reveals ways to utilize your suppliers as a talent pool for process improvement and product innovation Addresses sensitive issues of branding and intellectual property rights

Product creation leadership : delivering business resultsp. 3
Product idea generation : sensing customer needs and market opportunitiesp. 19
Technology capabilities : separating invention and executionp. 47
Product creation process design : leveraging discipline and judgmentp. 71
The competitive product portfolio : integrating process and product architecturep. 109
People and project management : inspiring and leading the workforcep. 135
Innovation partnerships : connecting the extended enterprisep. 165
Walt Disney imagineering : stories of the impossiblep. 193
Mars Incorporated : consumer-driven innovationp. 213
Whirlpool Corporation : building a global product creation capabilityp. 235
United Technologies Corporation : discipline and balance in innovationp. 259
IBM : leveraging customer focus, research, and collaborationp. 279
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780071486552
ISBN-10: 0071486550
Series: General Finance & Investing
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 288
Published: 23rd January 2007
Publisher: McGraw-Hill Education - Europe
Country of Publication: US
Dimensions (cm): 23.7 x 16.0  x 2.9
Weight (kg): 0.65
Edition Number: 1